30 November 2003
The Boston Globe has an interesting article on the nature of Evangelical Christian in today’s college campus. It’s a well-written article, written fairly dispassionately. As a result, the author writes some things which most Christians would be unwilling to see or even admit. Most would claim that it is Christ which draws people to Christianity and, yet, it seems that it is counter-culture marketing as often as not. It could be argued that these people as still finding Christ and I’d be hard-pressed to argue that point. And yet, what Christ are they finding? Are they finding the living Word, or a marketing image which will crush them when the image falls?
Money quotes:
How did evangelicals get this hip?
Part of it is marketing. The whole RealLife approach, for instance, came from a marketing firm that Campus Crusade hired in the 1990s to help it expand its footprint in Boston. There are catchy print ads (one features a pair of wedding rings and the message “For the best sex, slip on one of these”) and flashy websites (everystudent.com, godsquad.com). The Boston University chapter of Chi Alpha holds regular “The Gospel According to The Simpsons” gatherings.
“It’s very chic to be a believer now,” says Gomes. “In a place which is so dispassionate, so rational, and in many ways so conformist intellectually, if you want to break out of the pack, you say your prayers in public. It is the example of religious practice elsewhere that has emboldened American evangelicals to exercise their own practice.”
EDIT:
Arg, I missed a quote which aptly summarizes the problem:
And somewhere along the way, evangelical Christianity -- which a generation earlier had been a mark of embarrassment, a sign that you had checked your brain at the gate -- became not just tolerated but cool.
The problem with coolness is that it is, by definition, a passing thing. What is cool one moment will not be cool the next and will eventually be mocked. Coolness is shallow and empty of depth. It is an image, not a reality. Look at the celebrities our culture celebrates as “cool” - how many of them have a depth of meaning? And how many of them are “cool” because of their depth? Image is not reality, and it is image which so many seek... because the reality is far too hard and painful.
